Front Office Manager
Moab, UT
Full Time
Mid Level
Front Office Manager
Sorrel River Ranch Resort & Spa | Moab, Utah
Our Mission at Sorrel River Ranch
At Sorrel River Ranch, we exist to create unforgettable experiences rooted in place, purpose, and connection. Set among the red rocks and wide-open skies of Moab, we blend refined luxury with the raw beauty of the land, honoring our neighbors, our environment, and the stories that make this place sacred.
The Sorrel Pack
At Sorrel River Ranch, we operate as a pack—connected by purpose, accountability, and pride in the land we call home.
Our Pack Values
Professionalism - We show up with integrity, consistency, and respect—for our guests, our teammates, and our environment. Luxury is found in the details, and excellence is our standard.
Accountability- We take ownership of our actions, our responsibilities, and our impact. We hold ourselves and each other to a higher standard because the ranch, the animals, and the experience depend on it.
Charisma - We lead with warmth, confidence, and authenticity. Our energy sets the tone—creating moments that feel effortless, memorable, and deeply human.
Knowledge - We know our land, our craft, and our story. Curiosity, learning, and shared wisdom allow us to elevate the guest experience and protect what makes this place extraordinary.
Sorrel Pack Mission Statement
We live where we work—and we honor that responsibility every day. As members of the Sorrel Pack, we are stewards of the land, caretakers of the animals, and ambassadors of the ranch’s reputation. We contribute to a culture rooted in respect, collaboration, and pride—where every action shapes the guest experience and preserves the spirit of Sorrel River Ranch.
Our mission is to deliver refined luxury while embracing the adventure of ranch life. To protect the land, elevate the experience, and move with purpose—living fully, leading boldly, and loving the journey that unfolds here.
Position Overview
The Front Office Manager is a cornerstone leadership role at Sorrel River Ranch, responsible for shaping the guest journey from first impression to final farewell. This position is accountable all front office operations while acting as a cultural ambassador for the Sorrel experience — balancing elevated service, genuine warmth, and operational excellence. In addition to guest experience leadership, this role plays a critical part in revenue management execution, ensuring rate integrity, market code accuracy, and alignment between Front Office operations, Sales, Marketing, and Ownership.
Key Responsibilities
Guest Experience & Sorrel Standards
● Lead the Front Desk and Guest Services teams in delivering warm, intuitive, and highly personalized service
● Serve as a visible presence in the lobby, greeting guests, engaging in conversation, and setting the tone for the Sorrel experience ● Ensure arrivals and departures feel effortless, thoughtful, and memorable
● Champion storytelling, sense of place, and emotional connection to the ranch
● Anticipate guest needs and proactively resolve concerns with empathy and ownership
● Oversee VIP, repeat guest, and special occasion recognition
● Partner closely with Housekeeping and Maintenance to ensure room readiness and seamless communication
Front Office Operations
● Oversee all daily front office functions including check-in, check-out, room assignments, and guest communications
● Maintain and evolve front office SOPs, training materials, and service standards
● Ensure accuracy in cash handling, billing, folios, and audit processes
● Monitor arrival/departure flow to ensure staffing and service levels match demand
● Serve as Manager on Duty as scheduled
● Lead daily briefings and cross-department communication
● Ensure guest feedback- reviews, in person and online platforms are responded to.
● Ensure Revinate is used appropriately and guest communication are current and on brand
Sorrel Pack Leadership & Culture
● Recruit, train, coach, and mentor front office team members
● Build a strong Pack culture rooted in accountability, respect, and pride of place
● Lead by example — hands-on, solution-oriented, and guest-first
● Conduct performance evaluations and ongoing development conversations
● Create schedules that balance labor efficiency with guest experience excellence Revenue Management & Rate Integrity
● Manage and maintain market codes, rate plans, and booking codes within the PMS
● Execute rate updates, restrictions, and inventory changes as directed by ownership or General Manager
● Audit reservations regularly for correct market segmentation and rate application
● Collaborate with Sales & Marketing to ensure group blocks, packages, and promotions are yielding correctly
● Monitor daily occupancy, ADR, and pickup trends and communicate insights to leadership via the daily scoop
Systems, Reporting & Collaboration
● Maintain PMS integrity, guest profiles, and preference tracking
● Prepare and review front office and revenue-related reports
● Partner with Accounting and Night Audit to ensure revenue accuracy and reconciliation
● Support ownership and leadership with insights tied to performance and guest behavior Safety, Compliance &
Brand Alignment
● Ensure compliance with all safety, security, and emergency procedures
● Uphold Sorrel River Ranch standards, ownership expectations, and brand guidelines
● Protect the integrity of the guest experience, the Pack, and the property
Qualifications
● 3–5+ years of Front Office or Rooms leadership experience in a luxury resort, destination, or lifestyle property ● Experience in experiential or nature-driven hospitality strongly preferred
● Proficiency with PMS systems (Opera or similar)
● Working knowledge of revenue management fundamentals, market segmentation, and rate structures
● Strong leadership presence with a service-forward mindset
● Exceptional communication, organization, and problem-solving skills
● A genuine passion for hospitality, people, and place
Why Join the Sorrel Pack
● Be part of a purpose-driven luxury ranch resort in one of the most iconic landscapes in the world
● Opportunity to shape guest experience, culture, and operational excellence
● Collaborative leadership team that values authenticity over ego
● A place where hospitality, heart, and high standards coexist
We have limited rental housing available on a first-come, first-served basis. The starting rate of pay will be based on the level of experience.
We thank all applicants; however, only those selected for an interview will be contacted. Applicants who do not already have legal permission to work in the United States will not be considered. Sorrel River Ranch Resort & Spa is an Equal Opportunity Employer committed to a diverse work culture, M/F/D/V.
The above statements are intended to describe the general nature and level of work performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all job duties performed by the team members so classified. Management reserves the right to revise or amend duties at any time.
Sorrel River Ranch Resort & Spa | Moab, Utah
Our Mission at Sorrel River Ranch
At Sorrel River Ranch, we exist to create unforgettable experiences rooted in place, purpose, and connection. Set among the red rocks and wide-open skies of Moab, we blend refined luxury with the raw beauty of the land, honoring our neighbors, our environment, and the stories that make this place sacred.
The Sorrel Pack
At Sorrel River Ranch, we operate as a pack—connected by purpose, accountability, and pride in the land we call home.
Our Pack Values
Professionalism - We show up with integrity, consistency, and respect—for our guests, our teammates, and our environment. Luxury is found in the details, and excellence is our standard.
Accountability- We take ownership of our actions, our responsibilities, and our impact. We hold ourselves and each other to a higher standard because the ranch, the animals, and the experience depend on it.
Charisma - We lead with warmth, confidence, and authenticity. Our energy sets the tone—creating moments that feel effortless, memorable, and deeply human.
Knowledge - We know our land, our craft, and our story. Curiosity, learning, and shared wisdom allow us to elevate the guest experience and protect what makes this place extraordinary.
Sorrel Pack Mission Statement
We live where we work—and we honor that responsibility every day. As members of the Sorrel Pack, we are stewards of the land, caretakers of the animals, and ambassadors of the ranch’s reputation. We contribute to a culture rooted in respect, collaboration, and pride—where every action shapes the guest experience and preserves the spirit of Sorrel River Ranch.
Our mission is to deliver refined luxury while embracing the adventure of ranch life. To protect the land, elevate the experience, and move with purpose—living fully, leading boldly, and loving the journey that unfolds here.
Position Overview
The Front Office Manager is a cornerstone leadership role at Sorrel River Ranch, responsible for shaping the guest journey from first impression to final farewell. This position is accountable all front office operations while acting as a cultural ambassador for the Sorrel experience — balancing elevated service, genuine warmth, and operational excellence. In addition to guest experience leadership, this role plays a critical part in revenue management execution, ensuring rate integrity, market code accuracy, and alignment between Front Office operations, Sales, Marketing, and Ownership.
Key Responsibilities
Guest Experience & Sorrel Standards
● Lead the Front Desk and Guest Services teams in delivering warm, intuitive, and highly personalized service
● Serve as a visible presence in the lobby, greeting guests, engaging in conversation, and setting the tone for the Sorrel experience ● Ensure arrivals and departures feel effortless, thoughtful, and memorable
● Champion storytelling, sense of place, and emotional connection to the ranch
● Anticipate guest needs and proactively resolve concerns with empathy and ownership
● Oversee VIP, repeat guest, and special occasion recognition
● Partner closely with Housekeeping and Maintenance to ensure room readiness and seamless communication
Front Office Operations
● Oversee all daily front office functions including check-in, check-out, room assignments, and guest communications
● Maintain and evolve front office SOPs, training materials, and service standards
● Ensure accuracy in cash handling, billing, folios, and audit processes
● Monitor arrival/departure flow to ensure staffing and service levels match demand
● Serve as Manager on Duty as scheduled
● Lead daily briefings and cross-department communication
● Ensure guest feedback- reviews, in person and online platforms are responded to.
● Ensure Revinate is used appropriately and guest communication are current and on brand
Sorrel Pack Leadership & Culture
● Recruit, train, coach, and mentor front office team members
● Build a strong Pack culture rooted in accountability, respect, and pride of place
● Lead by example — hands-on, solution-oriented, and guest-first
● Conduct performance evaluations and ongoing development conversations
● Create schedules that balance labor efficiency with guest experience excellence Revenue Management & Rate Integrity
● Manage and maintain market codes, rate plans, and booking codes within the PMS
● Execute rate updates, restrictions, and inventory changes as directed by ownership or General Manager
● Audit reservations regularly for correct market segmentation and rate application
● Collaborate with Sales & Marketing to ensure group blocks, packages, and promotions are yielding correctly
● Monitor daily occupancy, ADR, and pickup trends and communicate insights to leadership via the daily scoop
Systems, Reporting & Collaboration
● Maintain PMS integrity, guest profiles, and preference tracking
● Prepare and review front office and revenue-related reports
● Partner with Accounting and Night Audit to ensure revenue accuracy and reconciliation
● Support ownership and leadership with insights tied to performance and guest behavior Safety, Compliance &
Brand Alignment
● Ensure compliance with all safety, security, and emergency procedures
● Uphold Sorrel River Ranch standards, ownership expectations, and brand guidelines
● Protect the integrity of the guest experience, the Pack, and the property
Qualifications
● 3–5+ years of Front Office or Rooms leadership experience in a luxury resort, destination, or lifestyle property ● Experience in experiential or nature-driven hospitality strongly preferred
● Proficiency with PMS systems (Opera or similar)
● Working knowledge of revenue management fundamentals, market segmentation, and rate structures
● Strong leadership presence with a service-forward mindset
● Exceptional communication, organization, and problem-solving skills
● A genuine passion for hospitality, people, and place
Why Join the Sorrel Pack
● Be part of a purpose-driven luxury ranch resort in one of the most iconic landscapes in the world
● Opportunity to shape guest experience, culture, and operational excellence
● Collaborative leadership team that values authenticity over ego
● A place where hospitality, heart, and high standards coexist
We have limited rental housing available on a first-come, first-served basis. The starting rate of pay will be based on the level of experience.
We thank all applicants; however, only those selected for an interview will be contacted. Applicants who do not already have legal permission to work in the United States will not be considered. Sorrel River Ranch Resort & Spa is an Equal Opportunity Employer committed to a diverse work culture, M/F/D/V.
The above statements are intended to describe the general nature and level of work performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all job duties performed by the team members so classified. Management reserves the right to revise or amend duties at any time.
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